Massachusetts Continuing Education COURSE
Conducting Open Houses and Developing a Safety Plan
Open houses have been a standard practice in seller representation for decades, but they're not always a smashing success. By carefully selecting which listings are suitable for an open house, then preparing the sellers for the event, you're far more likely to have a productive open house.
During an open house, you're responsible for the security of the seller’s property, as well as the safety of the visitors and yourself. But open houses aren't the only safety risk real estate professionals face. Due to the nature of the business, licensees face more risks than the average professional. With a few strategies, common sense, and intuition, you can protect yourself, your family, and your business.
This two-hour course walks you through the steps involved in planning for and hosting a successful open house, including safety aspects to consider. The second half of this course takes a broader look at safety concerns for real estate professionals.
Course highlights include:
- Evaluating when to choose an open house and when to choose a virtual tour instead
- Preparing properties and sellers for an open house
- Establishing guidelines for a successful and safe open house
- Developing an overall safety plan that includes marketing materials, client relationships, and home and office settings
- Protecting your personal safety through your everyday actions